Six Industries. Six Different Problems. The Same Process.
No two clients need the same fix. Here's exactly what we found, what we changed, and what happened to organic traffic and revenue afterward — across eCommerce, local service, SaaS, legal, healthcare, and real estate.
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Choose the closest match to your business, or just browse. Each card opens the audit findings, what we changed, and the before/after data.
Recovering From a 40,000-URL Crawl Budget Sink
BrightPath sells furniture and home decor with a 1,400-SKU catalog. Traffic had been flat for two years despite steady product launches, and their in-house team suspected a Google penalty.
- Faceted filters (color, size, material) were generating over 40,000 crawlable URL combinations, most with no unique content
- Product descriptions were copy-pasted manufacturer boilerplate, duplicated across competitor sites
- Category pages competed with each other for the same keywords instead of splitting search intent
- Canonicalized and noindexed roughly 36,000 low-value filter URLs to reclaim crawl budget
- Rewrote 240 product descriptions around real buyer search intent instead of manufacturer copy
- Restructured category architecture into a clean pillar-and-cluster model with clear internal linking
- Shipped Product and Offer schema across the full catalog
Nobody had ever explained why our own product pages were competing with each other. Once that was fixed, everything else started working.
Getting All 6 Locations Into the Local 3-Pack
GreenLeaf runs six chiropractic and wellness clinics across one metro area. Despite a decade in business, only one location ever showed up in local search results.
- Only one Google Business Profile existed for all six locations, confusing Google about which clinic served which area
- Name, address, and phone number were inconsistent across roughly 50 existing citations
- Zero location-specific landing pages — every clinic linked to the same generic services page
- Built and verified a separate Google Business Profile for each of the six locations
- Standardized NAP across every citation and directory listing
- Built dedicated location pages with LocalBusiness schema and neighborhood-specific content
- Ran a review generation program targeting patients right after appointments
We'd been invisible on Maps for years and didn't even realize it. Now people mention finding us by searching their own neighborhood.
Turning Blog Traffic Into Trial Signups
NovaTech is a Series A project management tool. Their blog had decent traffic, but almost none of it converted — visitors read an article and left.
- Nearly all existing content targeted early-stage, top-of-funnel keywords with no commercial intent
- Zero comparison, alternative, or "vs." pages — the exact searches decision-stage buyers actually run
- The single highest-traffic keyword was ranking #6, just off the first page, for months
- Built a topic cluster around the core product use case, anchored by comparison and alternative pages
- Rewrote the near-miss keyword's page around clearer search intent and stronger internal linking
- Added in-content trial CTAs matched to each article's funnel stage instead of one generic banner
We had traffic before. What we didn't have was traffic that turned into pipeline. That's the part that actually changed.
Building Authority in a Zero-Tolerance-for-Fluff Niche
Siddel & Marsh is a boutique law firm serving business and healthcare clients. Legal search is dominated by directories and large firms with huge content budgets — a two-partner firm needed a different way in.
- Practice area pages were near-identical to competitor boilerplate found across dozens of law firm sites
- No attorney bios establishing real credentials — a major gap for a niche where trust decides the click
- Directory listings (Avvo, Justia, Martindale) were inconsistent or incomplete
- Rewrote every practice area page around specific case types and outcomes instead of generic descriptions
- Built detailed attorney bio pages with credentials, bar admissions, and representative matters
- Standardized and completed profiles across every major legal directory
We compete against firms ten times our size for the same searches. We needed our expertise to actually show, not just get claimed.
Filling Appointment Slots Without Paid Ads
Fairview is a single-location family medicine practice that relied entirely on paid ads and word-of-mouth referrals for new patients, with no organic search presence to speak of.
- The site had one generic "Services" page listing every condition treated, with no dedicated pages for common searches like same-day sick visits or annual physicals
- Page speed on mobile was over 6 seconds, and most patients were searching from their phones
- Only 4 patient reviews existed on Google after 12 years in practice
- Built dedicated pages for the specific visit types patients actually search for
- Compressed images and fixed render-blocking scripts, cutting mobile load time to under 2 seconds
- Set up an automated post-visit review request flow through the practice's existing patient text system
We used to buy every new patient through ads. Now a meaningful share just find us searching for what they actually need that day.
Owning Neighborhood Searches Instead of Just Zillow Traffic
Redstone is a 14-agent residential brokerage that had almost no organic visibility of its own — nearly all inbound leads came through third-party listing portals they had no control over.
- Zero neighborhood-level content — every search for a specific area sent buyers straight to third-party portals instead
- Agent profile pages had no bios, specialties, or track record, just a name and phone number
- The blog hadn't published in over a year and covered only generic "home buying tips" with no local angle
- Built neighborhood guide pages for the dozen areas the brokerage actually sells in most
- Rebuilt agent profiles around specialty area, transaction history, and client testimonials
- Relaunched the blog around hyperlocal market reports instead of generic national advice
We used to be a name on a listing portal. Now people search a neighborhood and land on our site first.
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